The large advertising billboards within our cities could be
redesigned to be occupied behind by greenhouses, affordable apartments and
community facilities. This is proposed here, firstly, for the iconic signs on
Piccadilly Circus, and secondly for a busy roundabout on the fringe of the City
of London. The light and heat that is being produced anyway by the billboard
signs is to be redistributed as a kind of financial subsidy that supports the
lifestyle of poorer local residents who have apartments in the spaces behind or
who grow edible plants in the new greenhouses. Fragmented signs also provide a
more sensuous visual appearance for the billboards, reinvigorating what has
become a rather dull aspect of the urban scene.
No comments:
Post a Comment